Brand:

One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.

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Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning.

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It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where.
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